Copy portfolio

Our career started in copywriting. We’re well-versed in creating copy that’s clear, concise, and consistently on-brand.

Sample no. 1

Short-form blog post

A 245-word blog post that includes new copy, keyword research, and formatting.

  • This copy was created for Luxury Presence.

    While I was involved in the creation of this copy, I do not own this copy. This copy is property of Luxury Presence.

    Formatting has been removed for ease of reading.

    Due to time gone by, my original content may have been edited or removed from Luxury Presence's website.

  • Buyer’s Guide Best Practices

    Buyer's guides are powerful pieces of content. They can easily transform a person from browser to buyer. Therefore, when writing a buyer's guide, real estate agents should include the following:

    The Proper Tone

    The tone of a buyer's guide sets the tone for the potential buyer. The language a real estate agent writes with is enough to draw a buyer in or send them running.

    For example, a buyer's guide that is chatty or overly-friendly may cause the reader to pull back in distrust. However, a cut-and-dry tone may cause the reader to lose interest. Good buyer's guides feature an artful blend of warmth, concise language, and professionalism.

    Inspiring Content

    Well-staged images, homey examples, and exclusive benefits make a strong impact in any buyer's guide. Many times, helping a person envision themselves living in a home can be all it takes to turn someone from browser to buyer. 

    Researched Keywords

    SEO is not only for websites. Buyer's guides, particularly those posted online, are searchable pieces. Real estate agents can drive more traffic—and buyers—to their guides and their websites by incorporating relevant keywords into their writing.

    A Scannable Format

    Buyers are not looking for a new novel to read; they are searching for their next home.

    Buyer's guides should be organized in such a way that content can be quickly scanned and understood. The faster a buyer reads what they want to see, the sooner they will reach out for a showing.

Sample no. 2

FAQ blurb

A 57-word blurb that includes new copy, keyword research, and formatting.

  • This copy was created for SEO Design Chicago.

    While I was involved in the creation of this copy, I do not own this copy. This copy is property of SEO Design Chicago.

    Formatting has been removed for ease of reading.

    Due to time gone by, my original content may have been edited or removed from SEO Design Chicago's website.

  • What is Twitter SEO?

    Most people don’t think of Twitter SEO as an established marketing method.

    However, we’ve found that strategic keyword placement in Twitter campaigns helps drive more traffic to high-value webpages.

    This is because search engines, like Google, pick up on these signals.

    Therefore, SEO is greatly influenced by Twitter comments, likes, shares, and retweets.

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